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To Scale Up Your Business, Sometimes You Have To Say No

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I am president of Ventureneer, which specializes in defining and eliminating problems that hold underrepresented entrepreneurs back, especially minorities and women. Our work provides clients with branded research, training and content opportunities that generate thought-leadership, visibility, sales, and brand loyalty. I am a WE NYC and digitalundivided mentor as well as an advisory board member of Million Dollar Women, Women Startup Lab, and Aleri Research..

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"We spent about six months thinking through what the hiring process should look like," said Jantsch."We put more effort and time into our people, our hiring process, our career framework, our benefits, and our compensation structure." It also took a while to figure out who the ideal client was and how to get in front of them. Importantly, Tuff listened to the market, its clients, and prospects. Their feedback helped get Tuff on the right playing field."They [partners] are focused on hyper-growth," said Jantsch.

"We finally found the right combination of channels that now consistently brings us, clients, monthly that feel like a really strong fit for us," said Jantsch. SEO, in combination with content marketing, worked best for them."If you go to Google right now and type 'growth marketing agency,' Tuff is going to be in the first or second position."

 

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