Exciting as alternative materials can be, they remain difficult to scale, a point illustrated by Evrnu cofounder and CEO Stacy Flynn who spoke at a panel organized to mark the exhibition launch. Flynn lamented the vicious cycle in which retailers want to see investors’ backing and investors want to see retailers’ interest before committing to backing a new product: “It’s going to take a leap of faith,” she says.
“Fast fashion [brands] obviously need to reduce what they produce,” McCartney says, explaining that she too has gone through the process of reducing her product range. “I want to show my industry that you can have a business model in working in a cleaner, more sustainable way. You don't have to kill and don't have to cut down rainforests, and you can have a sexy, well-designed, lasting, beautiful bag. I'm here to show that you can still make money.
She rejects the idea that animal cruelty and the destruction of trees is the only way to be profitable. “There's this kind of mindset, that killing animals just for handbags, slaughtering them, skinning them, cutting down our rainforests is fine, that's capitalism, and that's how we should make money. I'm like—that should be guilt, you should feel bad when you work in that way.”
A bag designed by Stella McCartney made of Bolt Thread's Mylo leather-like material made of mycelium, the roots of a mushroom. While she’s unequivocal that fast fashion’s business model needs to change, she also has her eyes on the luxury houses. For 17 years McCartney partnered with French luxury conglomerate Kering, but then bought out their stake
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