Scocchia helmed the firm’s relaunch plan focusing on three key drivers, including the redefinition of its geographic footprint, with strong investments eastward in markets in Asia, India and the Middle East; the modernization of IT systems and the supply chain, and the enhancement of the e-commerce platform.In 2020 the company’s sales dropped 37 percent to 368 million euros compared to the previous year. In the first nine months of 2021, sales grew 40 percent compared to last year.
“I am proud of the objectives achieved and I thank my team for this, without which it would not have been possible to reach these ambitious goals,” said Scocchia in a statement Monday. “We are grateful to Cristina Scocchia for the important work she has done. It has ensured the relaunch of Kiko, leading it to grow and expand from 23 to 46 countries around the world, thus confirming its role as a recognized key player in the global cosmetics market,” added
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