Everything Maxbone creates, she told WWD, is designed to fill a need either to introduce something that doesn’t exist or didn’t meet the company’s standards .And these quality products have certainly struck a chord for consumers who want to give their pets the best. Notably, Maxbone boasts a 300 percent year-over-year sales growth and had a waiting list of more than 5,000 people for its travel-related items — which alone gave the company a 100 percent sales spike.
“With accessories, you don’t have retention because people don’t have the need to come back as often, but with Maxbone they do,” Fowles-Pazdro said. “It’s about that emotional customer or social media person who is willing to buy another color leash. The way we do four collaborations a year is seeing that the consumer hasn’t come back for three months so a way to get them excited again and get their attention again is by creating a new collaboration.
At the same time, Fowles-Pazdro said, noting that the industry is still very archaic, she is excited that the industry is starting to see competitors creating much-needed, quality products for pets.
Россия Последние новости, Россия Последние новости
Similar News:Вы также можете прочитать подобные новости, которые мы собрали из других источников новостей
Uber shares jump after CEO says company just had its 'best week ever'Shares of Lyft were also up following the Uber CEO's comments.
Прочитайте больше »