Morrill, who worked with a variety of fashion brands in both the U.S. and London, was a swimmer and ran track, while Tedesco played soccer. “We have a love of fitness and know what makes good gymwear and what doesn’t,” he said.Their main gripe was that most men’s activewear didn’t fit properly and as a result, wasn’t especially comfortable to wear. So they spent a year working on the fit as well as the function.
All of the products offer the technical features today’s customer demands: anti-odor, ventilation and stretch panels, and reinforced seams. In addition to the core products, Athletegy offers a T-shirt that sports the words We Lift Heavy Things. Morrill said the line was first conceived as a tongue-in-cheek gym reference, but it soon came to represent more. He revealed that last year, he was diagnosed with kidney cancer a week before Athletegy launched, and while he has been successfully treated, he realized that “the heavy things we lift in life are not just found in the gym.
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Источник: ABC - 🏆 471. / 51 Прочитайте больше »
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Источник: AP - 🏆 728. / 51 Прочитайте больше »