Peloton Says Company “Did Not Agree” to Use of Bike in Pivotal ‘Billions’ Scene

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The Showtime series' scene follows a talked-about moment involving Mr. Big on HBO Max's 'And Just Like That.'

In response to online discussion surrounding a scene from‘ season six premiere, currently streaming, in which Mike “Wags” Wagner suffers a non-fatal heart attack after using the workout company’s exercise bike, Peloton issued a statement to clarify that it did not approve the scene ahead of time.

“We get TV shows want to include @onepeloton to get people talking, but to be clear, we did *not* agree for our brand or IP to be used on @SHO_Billions or provide any equipment,” read a statementRelated Stories

 

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Billions is back!What an opening last night-Clean out the bad in any way you can-if u don’t get them thru their money u get them thru the environment - Wags stays -AND Chuck gets his power back!! Cue the cannon!!! Oh yeah sorry Peloton ANOTHER heartattack

No one in the history of buying exercise shit, did or didn’t do so based off it’s appearance in a movie.

And just like that….peloton is diving to lose billions.

You do not need to ask every brand on the planet if it’s OK to include them in your TV or movie. If you did, showing a car driving down the street would be impossible bc every store, restaurant and schnook along the road would be asking for permission. This is publicity garbage.

Bring back Damian Lewis

Here we go again

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