Besides that, just about every other acquisition has been too small for Apple to meet the requirements to report them. We usually only find out about an Apple acquisition after someone in the press reports on it.These are called"acquihires," which is when a larger company buys a smaller one and integrates their employees and technology into new or existing products.
Apple bought Beats primarily for its streaming music service, which it transformed into Apple Music a year after the companies merged. On top of that, Beats had a profitable headphones business that could be improved with Apple's technology. Apple needed the streaming music service Beats already had in place in order to get a jump on the market leader. Keep in mind, this was eight years ago, early in Apple's transition to growing its digital services business. Streaming music was a natural place to start.
In Peloton's case, Apple doesn't need a streaming fitness service , and it doesn't seem likely to start making treadmills or stationary bikes that lose money. Instead, growth in Apple's fitness business will come from where it always has: Apple Watch sales and compatibility with other fitness equipment, like at Equinox gyms, or classes, like at Orange Theory.
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Источник: Gizmodo - 🏆 556. / 51 Прочитайте больше »