MTN today has announced that it has become the first African company to enter the metaverse by purchasing land in Africarare, one of Africa’s first virtual reality metaverses.
“This is an exciting moment for us as we lead businesses on the continent to enter the metaverse marketplace. This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences and engagement. We have always been at the forefront of technological and digital changes and we remain alive to the exciting opportunities the metaverse presents for us and our customers,” says Bernice Samuels, MTN’s Group Executive for Marketing.
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