Hello Darlings files for liquidation as social media marketing is put under spotlight - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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Travel company, Hello Darlings, has filed for liquidation as many are still trying to recoup their funds. Now the question of social media marketing has come under the spotlight. tazzmoosa

Passengers wait to board flights [File image]

Marketing experts say that while the platforms may not have clear rules, the advertising industry is regulated even online. Many clients who booked with Hello Darlings claim to have heard and seen the brand through the many promoters. However, many never declared overtly their involvement in the business and when tickets were cancelled and refunds were not honoured, many were still promoting the tours.

As advertising has evolved over the years the roadside billboard has moved online which began the increase of the average person becoming a marketer. While some may believe the platforms do not have any rules for advertising the industry itself is regulated.

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