Black-owned hoodie business is perfect fit for natural hair revolution

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Where traditional cotton hoodies can make natural hair dry and frizzy, KIN Apparel is a woman-owned sweatshirt brand that makes its sweatshirts lined with satin instead.

PHILADELPHIA --"At a young age, my hair was always permanently straight," said Philomina Kane."And that's been the case for a lot of black women."

In 2014, she chopped her hair and uploaded a video of the process to her YouTube channel, NaturallyPhilo. Since then, she has amassed an audience of nearly 200,000 people who follow her natural hair journey.. The title, an acronym for"Keeping it Naturally," has a double meaning tying back to her family roots.

"Traditional hoodies are made with cotton and cotton absorbs the moisture in your hair, leaving it dry, frizzy," said Kane."So, what we do is we line the hoods with satin. That does not strip your hair of moisture."

 

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