SA film industry gets R900m boost from Netflix

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Leading streaming entertainment service Netflix has pledged to invest R900m in the SA creative industry from 2022 to 2023. Netflix made the pledge during a Creative Production in the Digital Era breakaway session that was part of the 4th annual South African Investment Conference. The investment conference took place on Thursday in Sandton, Johannesburg.

“Netflix is impacting South African storytelling in positive ways, working with people throughout the industry to create brilliant content that can find a global audience and generate even more demand for South African content.

"Local productions put the focus on South African stories, and also serve to showcase the country’s rich social and cultural heritage as well as other tourism assets to a global audience.”which is being filmed in partnership with Film Afrika.is currently Netflix’s biggest production in Africa to date in terms of scale and budget, covering South African cast and crew, infrastructure, and suppliers.

"This also includes a mentorship programme for over 30 young creatives and technicians in collaboration with the SA Film Academy during 2022.” Netflix said it has invested over R2bn in SA productions, creating more than 1,900 jobs in the process over the past five years. In December 2020, more than 80 SA films and television series were available on Netflix.

“Netflix will continue to create new opportunities and help to build up the talent required to support local productions and grow the diversity and variety of stories. Netflix will also develop and work with the industry on more industry development and skills transfer/training initiatives to contribute meaningfully to the South African creative industry's growth,” Sanni said.

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