As she pours some into a bowl, she refers to her salsa roja as the one that started it all. It’s a classic red salsa brimming with the authentic flavors of Sonora, Mexico.Now, a throng of loyal customers feels the same way. To understand how Ruth made it to the charming storefront in the Old Town Urban Market, you have to go back generations.
From there, Ruth expanded to farmers markets in North Park, Little Italy, Hillcrest and Leucadia, going from selling about 40 containers in a day to hundreds. “I still go buy my own tomatoes. I still choose the tomatillos that I'm going to use. I still go see the mangos.” She says other vendors have been generous about offering advice. She also got help from the San Diego Markets Vendor 101 course. But it's her family from husband Robert to sister Monica and now her kids who are invaluable, helping with everything from marketing to cooking. She says she’s not sure how much the business can grow, but one thing will always remain the same.
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