Companies fear consumer boycotts

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Activists are calling for boycotts on firms choosing to remain in Russia

Save time by listening to our audio articles as you multitaskCompanies often comply with at least some of these type of demands for reasons unrelated to the immediate impact on the bottom line. “Calls for boycotts usually have very little impact on sales, but the media spotlight can do much harm to the brand equity,” says Brayden King at Northwestern University in Illinois. The more media coverage a company gets the bigger the potential future damage.

This is not enough for activists, who continue to call for a boycott, spreading the word through social media. They tend to go after firms with a good reputation such as Ritter Sport because their criticisms are likely to be more damaging and hence more effective. Recent efforts to burnish its image include promises to become carbon neutral by 2025, and using only sustainably-grown cocoa from decently paid farmers.

 

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The right thing to do. If they value the Russian market so much, it will compensates for the lost profits everywhere else.

that's great you should call for sanctions against russia and we're going to take the market good luck

No companies do not fear activists.

Stupid. You are going to punish the Russian population, and not the guys calling the shots. Sanctions have never worked. Not in Iran, not in North Korea. And it won't work in Russia.

The list of shame. And the one with the most UK customers is almost certainly edfenergy

Hypocrisy

BoycottLeroyMerlin BoycottDecathlon BoycottAuchan BoycottRussia

.. sanctions are not working..choose the path of peace..

Good decision.

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