“Not only have dealers been adaptable,” said Akyurek, “consumers have shown they are adaptable because we need to. We all need to.”
Vehicles in general have been one of the last goods and services to migrate online. In Park’s view, that’s partly because of the complexity surrounding cars as well as the “lack of trust around an industry that … historically has not provided the best consumer experience for folks.” With Clutch, not only do its customers never have to leave the house to find a car, but instead of test-driving the car around the dealership, people can try driving the car in their own neighbourhoods as soon as it’s delivered.
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