All Day Jam harvests, manufactures and packages four varieties of jam – tomato, melon, peach and pear. Apart from pears, which Selacoe buys, the fruit used is grown in Selacoe’s garden.
He admits that he considered the job a chore and not a fun activity, but when his grandmother encouraged him to turn the skills he had learnt from her into a business after matriculating in 2019, he realised the value of her lessons. It was through social media advertising that he received an invite to attend a local entrepreneurship webinar, at which he was introduced to the Innovation Hub.
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