istil38: Pippa O'Connor Ormond has a new Irish vodka brand on the market and it's made in Meath | IMAGE.ie

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“We wanted to create a forward-thinking Irish vodka, for people who always seek the best'

Produced in a traditional copper pot still in Meath, but made to be enjoyed with thoroughly modern serves, istil 38 Pot Still Irish vodka is the latest offering from Sugarloaf Beverages. Slow distilled four times, it’s a lengthy process but one that leaves the vodka so pure that it needs no further filtration… meaning it’s softer and more velvety too.

In the very capable hands of several drinks industry veterans, the brand’s management team includes Shane Davey, as managing director, along with co-directors Niall O’Dwyer and John Reynolds. They are joined by businesswoman and lifestyle guru Pippa O’Connor Ormond, who has invested in the brand and takes on the role of creative director.

Another key element behind the new product is their environmental and sustainability policies. Officially partnering with Hometree, together they’re working to establish and conserve permanent and native woodland in Ireland. 5c from every bottle will be donated to Hometree, and istil 38’s actual bottle was chosen due to its shape and weight, which meant less CO2 emissions when transporting. As a brand, they have committed to being a carbon-neutral company from the very start of their journey.

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