Apple’s Not-So-Secret Plan to Take Another Gigantic Bite of the Microchip Market

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Apple is pushing to create the chips that let devices communicate with the internet—an effort that could lead to connected glasses and other novel gadgets

Applications like full augmented reality—overlaying a computer-generated reality atop the real world, and projecting it into our eyes through smart glasses—will require faster-than-ever data transfer rates, and lower-than-ever latency, which is a measure of how long it takes a signal to make a round trip from a device to the internet.

There are, however, plenty of signposts showing where Apple is headed on modem chips. The company agreed in 2019 to acquire, including 2,200 employees, and since then has continued hiring engineers with related expertise, often at satellite offices in the same cities as its sometime-partners and possible future competitors in wireless technology.

Apple uses in its mobile devices in 2023. Currently, Qualcomm supplies nearly 100% of these chips. While it’s possible that Apple could be planning to use 5G modems from another supplier starting in 2023, analysts are expecting that will be the year it reveals its own, Apple-designed modem.As was the case with Apple’s move to its own processors for iPhones and Macs, designing its own chips for cellular connectivity could give the company a number of advantages over competitors.

It will also liberate Apple from supplier relationships that, whatever benefits they have provided, have at times been a source of tension. In 2019, for example, Apple settled a contentious court battle with Qualcomm over patent-licensing fees, agreeing toQualcomm expects to supply 20% of Apple’s 5G modems in 2023, versus nearly 100% now.

“People often compare how Apple developed its A-series chipsets on their own, and how quickly they were able to up their game, but in some ways a modem is more complex,” says Mr. Sangam. In part, that complexity arises because a modem must handle such a wide variety of circumstances that can interfere with a signal—as Apple discovered during“If you throw enough time and resources and money at it, it can be done,” he adds.

 

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