The Introvert's Guide To Running A Business

You don’t have to be an extrovert to be an entrepreneur.

Since interacting with others can feel draining, DeSuze has set limits for herself and her team. For one, she comes into the shop just a few times a week. “I’m not in the store often because I just don’t have the capacity,” she says. “I can be there maybe two or three times a week, but beyond that, I just can’t. I would not be able to do that.”

DeSuze is honest: The entrepreneur says neither she nor her staff of nine has entirely found the correct balance, but it’s something she’s constantly working to improve. “As a business owner, there’s [this idea] that you’re always on and always available,” she adds. “I think that’s a very, very high expectation for a person, but [especially] for a person like me, who needs that distance. [It’s difficult] to take care of myself as an introvert in a very public space.

“I did not go to school for business. I have a master's in social work and public administration. That taught me some aspects of business management, but it’s definitely from a nonprofit side and not from a capitalistic side,” she says. “I’m coming into this with a bit of a deficit, and I’m proud of the way I’ve responded to it. Sometimes I’m like, ‘This is so hard,’ but then say, ‘Yeah, it’s hard, but it’s not impossible.

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