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Kraft Heinz wants Latin America to become its second-largest market

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The packaged food maker aims to double the pace of its sales growth in the region in the next five years

Sao Paulo — Kraft Heinz aims to double the pace of its sales growth in Latin America, making the region its second-largest global market within the next five years, the top regional executive of the packaged food maker said.

Chicago-based Kraft Heinz now considers the region its fourth-largest market outside the US, behind Britain, Canada and Australia. Brazil is home to four of Kraft Heinz’s six Latin American factories, employing about 4,300 people. That has included the addition of cheaper brands, including the acquisition of local sauce manufacturer Hemmer for 1.2-billion reais in September.

 

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