Juneteenth, marketing experts say, presents tricky but predictable pitfalls for national brands: How do they serve consumers hoping to celebrate a culturally significant event without appearing mercenary?
President Abraham Lincoln’s 1863 Emancipation Proclamation freed enslaved people in states that seceded during the Civil War, but it was largely unenforceable, and many enslavers fled to Texas to continue the practice. On June 19, 1865, the Union army took control of Texas and outlawed slavery. For years, Black families across the country, but most heavily in Texas and Louisiana, celebrated Juneteenth with family gatherings, events that have been marked with a tinge of sadness in recognition of years of oppression, said Pearl Walker, the president of the I Love Whitehaven Neighborhood and Business Association, which represents a predominantly Black section of Memphis.
“I think about it and hope that brands and companies realize that these moments and these holidays mean so much more to the community than just beyond the day,” Candice Benbow, a theologian who studies Black feminism, said during the webinar. “We’ve been celebrating Juneteenth for years.”
The thing that is wrong is that this holiday is fake
Stop commercialize the holiday to devalue it..leave it alone
🤦🏻♀️
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Companies Are Selling Juneteenth Branded Products. Here's Why That's A Big ProblemBrands and companies are working to remove their Juneteenth items from shelves, as experts say those who are selling Juneteenth-branded products are 'tone-deaf.'
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