Market Moments: Adidas and Artist Hebru Brantley Reveal Collaborations

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Artist HEBRUBRANTLEY retooled Adidas' Forum Low and High sneakers, launching on July 14.

The German sportswear giant tapped the Chicago-born, Los Angeles-based contemporary artist to rework its Forum Low and High sneaker silhouettes, launching on Thursday, July 13 at selectThe two pairs come in colors signature of Brantley’s work, and feature contrast lacing and illustrated sock liners. The Forum Low is in a rich blue while the Forum High is in black and green. Both have tongue details featuring characters he has created: Frogboy on the High and Rocket on the Low.

“This collaboration is important for me as a black kid from the South Side of Chicago, I have the ability to make some cool art and have it be celebrated across the country and across the world,” Brantley said. “I’ve been given creative freedom, from the idea behind the shoes to the campaign to the visual language without any restrictions. I’ve been allowed to tell the stories I want to tell that center on empowerment over power.

 

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