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Beyond June: Apparel company celebrates Pride all year

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'July 1, we're like, the rainbows are gone, what's going on,' co-founder Jesus Gutierrez said. 'So we decided to put our retail brains together to start Gay Pride Apparel.'

NEW YORK -- Inside Jesus Gutierrez and Sergio Aragon's apartment, the pair is ironing out this and that, all related to their company Gay Pride Apparel.

They launched their company in 2019 and tapped into their knowledge of e-commerce and product merchandising, having both worked for big companies. "We were in Chinatown shopping for gifts for your mom and got the notification, and we're like, our first stranger," Gutierrez said. All of their hard work paid off. Gutierrez and Aragon have pulled in $1.5 million in sales. While the money is terrific, they're focused on the bigger picture.

 

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