Garnett, whose tactile forms are intended to be grounding during times of anxiety, was a part of the brand's young designers program in collaboration with Central Saint Martins. Motley sponsors the BA jewelry show and chooses a designer to come onto the platform each year; another program alumni is Zac Sheinman, he of the deliciously puffy hoop earrings that have become a Motley bestseller.
Because of the old-fashioned view of jewelry as stones and metals ready to be melted down in hard times, we know its worth. We believe more people should be able to enjoy jewelry art by wearing it on the body. A few collectors can buy Picasso, but the rest of us can go to a gallery and see one; Motley is about bringing that approach to the jewelry world. It's quite Bauhaus in its vision.
The designers design the jewelry, we then collaborate to get it market-ready by calling on a suite of makers for manufacture. One good example, are Zac Sheinman’s Boom hoop earrings, which were electroformed, making them amazingly light. He designed them first in CAD , which was printed in wax, and then dipped into a silver ion solution which melts the wax from the middle, making very interesting forms possible.
She is mainly female and we had assumed she would be younger, but actually the mean is 25-45, with a focus on 35 and up. We also have people in their fifties and sixties - our gift cards are a great indicator of why people are buying, we have birthday messages ranging from twenty-firsts to fiftieths. Self-purchase is also a big part of the mix, carrying a 30% bigger spend.
Tell me a little about the challenges and successes of starting a market-disrupting business such as Motley, as two female founders.
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