Dreamforce returns, bringing business travelers and their credit cards

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The question is: Can the Dreamforce conference help The City rebuild its brand around business travel?

Dreamforce, San Francisco’s biggest conference, has returned in full force to the SoMa neighborhood for the first time in two years, filling sidewalks and restaurants and hotels with 40,000 Salesforce users who bring business tourism that The City desperately needs.

The return of the conference is “helping The City rebuild its brand around business travel. And that’s huge,” Ted Egan, San Francisco’s top economist, told The Examiner last month. Egan called Dreamforce “a shot in the arm, and an opportunity for San Francisco to demonstrate that it’s back.” This year, the Red Hot Chili Peppers will play Oracle Park, and the largest slate of speakers ever assembled for the conference will draw real-life, in-person crowds. The speakers include actress Jennifer Hudson, actor Matthew McConaughey, actor Simu Liu , athlete and entrepreneur Magic Johnson, U2 frontman and activist Bono, former Vice President Al Gore, natural scientist Jane Goodall and economist Larry Summers.

Charles Fosbroke of Boston has worked with Salesforce’s enterprise software for several years, but this is the first chance he’s had to attend Dreamforce. “I wanted to go the past couple of years,” he said, “but I didn’t have the chance.”

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Hopefully they won't use Civic Center Bart Urine Station

Have you seen our streets lately? For every tourist/conference attendee we have, we can count on them telling 5 people not to come here.

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