The Pac-12’s media rights negotiations have entered a crucial new phase that will shape the future of the conference.
The development allows the Pac-12 to take the entirety of its football and men’s basketball inventory to the open market to solicit bids from other media companies and potentially drive up the price, a process that could take several months. The shift in direction of the negotiations had been expected all along — the Pac-12 would only have agreed to extend its contracts with ESPN and Fox if they had made offers that the conference couldn’t refuse.
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