Greg Hague of 72Sold is on a mission to disrupt the real estate sector - Phoenix Business Journal

There are plenty of industry disruptors in the world. Then, there's Greg Hague.

"I grew up watching 'Perry Mason.' So it was my dream that I would be able to get that person on the stand and crack them on the stand and win the case, and do it every time. That was my dream," Hague says. "What you want to do is wake up in the morning with fire in your belly, excited about what you're doing, then work isn't really work," Hague says."Work is like, 'Wow, at the end of the day I'm beat on my butt, but I feel good because I really did something worthwhile."Did your parents have a strong influence on you?

The biggest single problem that hurts you on price is time on the market. Every day your home sits on the market in MLS with a sign in front of it, buyers are going to perceive it's more overpriced, because they assume previous buyers have seen it and rejected it. So the idea of my 29-day, 22-step formula is we set a 72-hour weekend on day 27, a Saturday, Sunday and Monday, when the home is first available for showings.

Some people would do a deal that that and then walk away, like this is my exit deal. So what's next for Greg Hague?

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Greg Hague of 72Sold is on a mission to disrupt the real estate sector - Phoenix Business JournalGreg Hague — known in the Valley for his 72Sold billboards and TV commercials — is taking his home sales program nationwide. In the latest installment of the Business Journal's Meet the C-suite series, Hague spoke about how his father — and auto sales icon Tex Earnhardt — influenced him, and explains the psychology behind his successful home sales formula.
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