GM Energy will sell EV chargers, external batteries, and other accessories for its electric vehicle owners.General Motors is creating a new energy business to sell batteries, charging equipment, solar panels, and software to residential and commercial customers in a broad-based effort to create a range of accessories that can help sell its lineup of electric vehicles.
Travis Hester, GM’s chief EV officer, said the company is making a serious grab for a piece of what is potentially a $120-150 billion market for energy generation and storage products. The aim is to make GM’s brand synonymous with not just electric vehicles, but a whole host of products and services in orbit around EVs and their rechargeable lithium-ion batteries.
GM Energy will be comprised of three units: Ultium Home, Ultium Commercial, and Ultium Charge 360, which is the company’s EV charging program. The division will sell a range of products to residential and commercial customers, including bi-directional charging equipment, vehicle-to- home and vehicle-to-grid equipment, stationary storage, solar products, software applications, cloud management tools, microgrid solutions, and hydrogen fuel cells.
Competition is good, right? 😉
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