How local artist Sarah Sauer built her thriving ceramics business

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The owner and creative director behind thriving San Antonio ceramics studio Guten Co. is an artist who never had a backup plan.

Sarah Sauer works on a large sculptural piece in the newly opened studio where she operates Guten Co., a ceramics studio she founded in 2014.With the recent opening of her new San Antonio ceramics studio, Sarah Sauer is taking the next step in a career path she started forging while still in high school.

“The clay and the machinery almost inform the final product, as opposed to sitting down and just creating something from nothing,” she said. “I always struggled a bit with that and have the utmost respect for people who can do it.” All the while, she was fine-tuning her craft and selling her ceramics online as well as at farmers markets and trade shows in Austin, Dallas and elsewhere.

“San Antonio doesn’t have much of a luxury market, but it’s interesting to catch travelers that are coming through our nice hotels. They want something special to bring home that was made here,” she said. “So that’s been a great local partnership.”

 

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