Why is this luxury watchmaker working with a gaming company?

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Why is this luxury watchmaker working with a gaming company?
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Panerai and Razer’s stealthy new watch has a very public message.

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Collaborations don’t get much more surprising than the one between Panerai and Razer. One is a luxury watchmaker steeped in Italian naval history and the other is a technology company known for gaming hardware and consumer electronics. And yet here we are, with the newly released Panerai Luminor Quaranta Razer Special Edition PAM01353 — a watch that could only have happened because of how terribly we have treated our planet.

“We share similar principles and philosophy - consistently seeking innovation with sustainable solutions,” said Panerai CEO Jean-Marc Pontroue. “And this has given rise to an unpredictable partnership which was first announced during RazerCon 2021.” It’s also a demographic that luxury watch brands have been eyeing lately, and the PAM01353 serves as an accessible introduction to mechanical timepieces. The P.900 is a straightforward, automatic movement that includes a date function at 3 o’clock, and a comfortable three-day power reserve and water resistance of 100m.

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