Advertisers begin to grill Elon Musk over Twitter 'free-for-all' - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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Elon Musk promised advertisers he would keep Twitter from turning into a “free-for-all hellscape.” This week, advertisers are beginning to demand details on how he plans to uphold the commitment.

Elon Musk's Twitter account is seen on a smartphone in front of the Twitter logo in this photo illustration taken, April 15, 2022.Elon Musk's Twitter account is seen on a smartphone in front of the Twitter logo in this photo illustration taken, April 15, 2022.

Other topics include Musk’s plan to raise the cost of Twitter’s subscription service and serve “half as many ads,” and who will serve as advertisers’ point of contact after a procession of senior executives, including Twitter’s ad chief, left the company since he took over.Neither Twitter nor Musk immediately responded to request for comment.

Jason Calacanis, an angel investor and podcast host who is assisting Musk in his first week of ownership, tweeted on Monday that Twitter had a “very productive day” of meetings with advertisers and marketers. The buyer said some clients had already pulled out of Twitter due to the months-long chaos around the deal, and some in response to concerns about child sexual abuse material on Twitter.

 

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