last week while at the World Travel Market London. “Said another way, if we aren't doing well, the economy is not going to be doing well either. And so, the more people realize that, that very important connection between tourism and prosperity, the more they are likely to realize how important the work that we do with tourism marketing is."
Young didn’t discuss the Ian-related efforts with TravelMole but highlighted marketing beyond the state’s top tourism regions. The state initially focused on reviving domestic travel after the initial hit from Covid-19 in 2020. Numbers didn’t start to surpass pre-pandemic levels until the middle of 2021.
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