Sony Acquires 3D Animation Company Beyond Sports to Offer a Complete Sports Metaverse Experience – Metaverse Bitcoin News

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Sony acquisition gives company a set of useful tools to enter the world of the sports metaverse.

Sony Acquires 3D Animation Company Beyond Sports to Offer a Complete Sports Metaverse Experience

Entertainment and electronics giant Sony has recently completed the acquisition of Beyond Sports, a company specializing in using real-world data to produce 3D animation. With this purchase, the company is now reportedly able to offer a full metaverse experience for sports matches, complete with tech from other companies already in its portfolio.Sony is now making a foray into the sports metaverse world.

Combining these two might allow Sony to create a digital, accurate representation of a field or a court, featuring realistic ball and player movement.Another company owned by Sony could fill the distribution gap to bring these experiences to audiences. Pulselive, a company that operates several sites for sports teams and organizations, would be able to include these metaverse experiences on these sites, creating a new line of revenue and taking a shot at popularizing this new take on sports.

Sony may also be able to offer metaverse matches using its line of Playstation consoles as a distribution device. The company is developing a virtual reality headset exclusively for its console, dubbed Playstation VR 2, that is confirmed to be set for release in February 2023, and could be used to enjoy these metaverse experiences in an immersive way.

 

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Entertainment companies are making a dive into VR and AR as supporting tools for the metaverse.

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