India, Akshay Bardapurkar, founder of streamer Planet Marathi, and Prithul Kumar, joint secretary, films, at India’s Ministry of Information and Broadcasting.
“What audiences are telling us is that we need to celebrate the country, we need to celebrate the idea of India and we need to go back to the characters who are flesh and blood,” said Singh. He added that hit films are no longer star driven, but content driven. Bardapurkar said that going to the cinema is an expensive proposition and the theaters need to make the visit an experience. “It’s all about building experience. What kind of experience you’re giving, is going to determine the next few years of watching because people have become choosy,” Bardapurkar said.
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