Forget smartwatches, consumers are snapping up these quirky alternatives | CNN Business

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In 2015, the same year Apple introduced its smartwatch, a Kickstarter campaign launched for a very different kind of wearable device: a wellness-tracking ring called the Oura

Seven years later, the Apple Watch is the most popular wearable device while other similar products from Google and Samsung also dominate the wearables market. But something notable is underway: products like Oura, which look and sometimes function markedly different from more mainstream wearables, are gaining renewed traction. The Oura ring experienced a spike in sales during the pandemic, and has seen continued momentum this holiday season, CEO Tom Hale told CNN Business.

“That’s why it is key to have a well-differentiated segment that you can serve almost exclusively. Companies like WHOOP have been successful because they focus on athlete rest and recovery so well, and those are key factors for many athletes today.” Ahmed said the product is evolving to support this growing interest in health by adding new features related to pregnancy, stress and deeper biometric monitoring.

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