Sales hacks for the holiday season - The Business Journals

Try dusting off your mailing list and entice previous customers with a holiday promotion or discount.

Also, consider what products or services are considered more popular given the seasonal weather. Do your research so that you know your customers and what they’re looking for. You can also look at trends, but don't overuse them. Just as brick-and-mortar stores typically decorate for the holiday season, you can also decorate your website and social media. Switch your website to a holiday theme and update your social media profile pages with seasonally appropriate creative elements.

One idea is to set up a separate landing page for your holiday-themed ads that highlight your holiday sales and discounts in a cheerful way.People love gift guides, especially if they have relatives who are particularly hard to buy for —and who doesn't? Make the gift guide specific to your business by relating it to your target audience.

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