“We’ve not seen a profit path” from “renting big-league sports,” the exec shrugged during a keynote session at the UBS Global Technology, Media & Telecom Conference. “We’re not saying there never will be,” he added,” but “dramatically expensive” rights have made sports effectively a “loss leader.”last month is seen by many observers as a prelude to a serious sports effort, especially given the traction at Amazon and the big outlays by Apple in recent years.
“Advertising for us is ‘crawl, walk, run.’ We just turned it on, and it works,” Sarandos said, calling it a “long-term initiative” and said there will “likely” be multiple tiers of ad-supported Netflix at different price points, but said details were still preliminary.
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