India’s pandemic pet boom just the start of rapid industry growth, say analysts

NEW DELHI: Ms Sanjana Sinha adopted two dogs named Bailey and Casper during the COVID-19 pandemic - and they were crucial to her and her family’s mental health during lockdown periods.“And I think he’s also the reason for us to go out to the parks in the morning, in the evening, step out, step away from our laptops during work.

Industry players said pet adoption has gone up across the board, growing at an estimated 11 per cent yearly.Analysts said this unprecedented boom in India’s pet industry is just the start, and projected to more than double in size within three years. Other freelance work in the sector, including dog walkers, pet sitters and groomers, have also seen a surge in customers and income.Established players in the Indian consumer market, such as Nestle India and Emami, have made forays into pet care products and invested millions in the industry.Besides the conglomerates, local pet care businesses have also benefited.

Apart from spending on essentials like pet food, medicines, vaccines and grooming products, consumers are also splurging on items to indulge their pets, such as chew toys and fancy cots.

Singapore guys know that India must face economic hardships and rising costs of living now ! 👽

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