When Ponte Vedra Beach resident Lee Kaplan started investing in real estate years ago, he wasn't making the profit he expected — in part because of cost overruns.
Kaplan’s initial foray into the industry began in 2014 as a traditional residential construction lender. In 2021,he retooled the company as a fintech platform that promotes three simple steps: fund, build, manage. As well as funding construction, the platform manages the project budget and directly pays subcontractors and suppliers.
“We lend money to builders to allow them to build quicker, more efficiently and with accountability,” Kaplan said. “Our software controls the builds. What happens is, we lend money, that builder submits everything through our system, andpay everything directly. So we’re never directly giving money to the builder, although the builders are accountable for it.”
Austin, Texas has emerged as a prime locale. Kaplan recently opened a second office there, employing a staff of two.
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