Sir Lucian Charles Grainge attends Universal Music Group Hosts 2020 Grammy After Party on Jan. 26, 2020 in Los Angeles.has sent out his annual New Year’s memo to staff at UMG, within which he touted several of the wins — both artistically, but also culturally and socially — that the world’s largest music company achieved in the past year.
After pointing out those issues, Grainge then called for change — change that he didn’t specify, but that he says will be “absolutely essential to promote a healthier, more competitive music ecosystem, one in which great music, no matter where it’s from, is easily and clearly accessible for fans to discover and enjoy. An environment where great music is not drowned in an ocean of noise.
— On Spotify: UMG had four of the Top 5 Artists globally; four of the Top 5 in the U.S.; 7 of the Top 10 in Germany and Italy, including No. 1s in both countries; and the top female artist in France; The second part of our mission is to promote a healthy, sustainable and exciting music ecosystem in which our artists can thrive for years and decades to come. We fulfill that goal by using our ingenuity to drive the music industry forward as technology and the world around us keep changing.
Who benefits from this landmark innovation? For starters, artists, of course. And by “artists,” I mean all artists, not just UMG’s. Thanks to our efforts, the entire industry has been releasing more and more music in immersive audio. And many platforms — including Apple Music, Tidal and Amazon Music — are offering this far superior experience to the other beneficiaries of immersive audio: music fans. Millions and millions of them around the world. And they simply can’t get enough.
Let me explain. In order to entice consumers to subscribe, platforms naturally exploit the music of those artists who have large and passionate fan bases. But then, once those fans have subscribed, consumers are often guided by algorithms to generic music that lacks a meaningful artistic context, is less expensive for the platform to license or, in some cases, has been commissioned directly by the platform.
Good read. So many valid points in his memo. - key points - navigate through the unnecessary noise in streaming and uploads that takes away from the developing artist, growth, and development of quality music. Big up to UMG artists around the world.
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