The holidays ushered in historic bargain prices on toys – and 2023 promises even deeper discounts for consumers while delivering more pain for toy sellers.
“For the first half of the year, if not the entire year, toys will continue to be deeply discounted and toy makers’ profit margins will shrink drastically,” said Isaac Larian, chief executive of MGA Entertainment, maker of LOL Surprise and Bratz dolls. Toys were more deeply discounted than any other category of merchandise. Electronics had the second highest markdowns with an average 25% discount, according to Adobe.
Glut? Did someone at NYP get a thesaurus for Christmas?
Gee I wonder why
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