Increased consumer demand means more chemical-free cannabis options, but finding them isn’t as easy as looking for “organic” on the label., a company that caters specifically to the cannabis concentrate crowd , agrees. “We believe that 2023 is the year that people will start to love hash more than they ever have. ... There are a lot of variables to that. One is the [ongoing] normalization of concentrates in the United States. The other is the concentrates market.
Berner, himself a successful product of the celebrity weed-branding machine , said it’s not simply a license to print money. But not everyone believes celebrity cannabis branding will peak in 2023. Chief among the evangelists is Tyson 2.0’s Bronstein, whose stable of celebrity brands include not only Mike Tyson’s but partnerships with Ric Flair and Evander Holyfield that launched in 2022 and an upcoming partnership with what he calls a “well-known national icon” that will be announced in the not-too-distant future.