Swatch eyes record sales as Chinese market bounces back

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Swiss watchmaker reports 2022 sales rising 4.6% to Sf7.5bn, but sales in China plunged 30% in the fourth quarter and 50% in December

Swatch Group could hit record sales of as much as Sf9bn in 2023 as China rebounds from Covid-19 restrictions and demand in Europe and the US remains strong, CEO Nick Hayek said in an interview.

Hayek’s bullish outlook helped propel Swatch’s share price up to 2% higher at the opening in Zurich on Tuesday. Analysts were expecting revenue of Sf8.1bn...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and TimesLive Premium.

 

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