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Howard Levitt: Think your company needs a youth movement? Best to tread carefully

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Age\u002Dtargeted hiring campaigns come with unintended consequences. Find out more.

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In an effort to attract more Gen Z shoppers, the company just wrapped up an initiative directed at hiring 25,000 employees under the age of 30.Article content However, age-targeted hiring campaigns come with unintended consequences that can cost much more than a Fendi bag.

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Howard Levitt: Think your company needs a youth movement? Best to tread carefullyAge\u002Dtargeted hiring campaigns come with unintended consequences. Find out more. I’m only hiring boomers. 55+ only. No new ideas. We’re running this baby like Mad Men. No pensions though.
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