The state of the smartphone market: here's what the last quarter of 2022 tells us

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Smartphones haven't been so unpopular since 2013! Phone shipments hit their lowest numbers ever in a given quarter.

Why? Well, to put it into one word — lack. Lack of economic stability and lack of overall customer demand for mobile phones. It is no secret that we have reached a new ceiling when it comes to mobile phones, with new models often having incremental improvements over their predecessors from the previous year.

That doesn't mean that the phones we have today have reached their last evolution stage and utmost potential. No, it merely means that people feel less urge to buy a replacement for their phone, as they typically don't have a significant enough reason to do so. On that note, IDC also shares that, on average, a person nowadays tends to spend around 40 months before upgrading to a new phone. To help you with the math here, that's about 3 years and 4 months.

What makes last quarter's drop in phone shipments more surprising, however, is that the numbers were even lower than those from Q3. Nabila Popal, the research director at IDC, says that they"have never seen shipments in the holiday quarter come in lower than the previous quarter.” According to Popal, this can be attributed to weakened demand and high inventory, in consequence of which vendors cut back drastically on shipments.

Given that the issues here generally affect everyone, even though they saw around a 15% decline in shipments, the two largest phone manufacturers —

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Apple couldn't save the smartphone industry from its worst year since 2013The personal-computer market just capped off a bad year, but the smartphone market suffered more—at least by one metric. who wants to spend $1000+ when it’s not significantly better. Tweeted using 1st gen SE 😂😂
Источник: MarketWatch - 🏆 3. / 97 Прочитайте больше »