4 expensive psychological tricks retailers use that I've learned to decode | Business Insider

If you've ever bought something because an influencer used it, you've experienced social proof.When you see that you could get free shipping by spending just a little more, that's loss aversion.We're a few weeks into a new year, which is a great time to take stock ofOne of my goals is to cut back on gratuitous spending. While I largely avoided the temptation of holiday sales, I made my share of impulse buys that put a dent or two in my wallet.

that I probably won't get through any time soon. When you're inundated with social media posts touting the same product over and over, it's tempting to give in and buy said product. Especially when doing so is just a few clicks away. In this scenario, it's important to remember what an item is worth rather than how much you're saving on the sale price. I fell into this trap with anrecently, making a purchase merely because the discount made it more palatable. But I wasn't really saving money because I was still spending more on an item than it was intrinsically worth. Keep this in mind and avoid falling for the trap of comparing past and present pricing.

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