New store specializing in custom men’s apparel opens for business in SoHo | amNewYork

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New store specializing in custom men’s apparel opens for business in SoHo | amNewYork
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Ahead of New York Fashion Week, a made-to-measure suit retail store has opened in SoHo.

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Each item is Italian-tailored and made-to-order, and can be elevated with customizable trims and embellishments to truly make each garment your own, including custom monograms, hand-stitched bone or mother-of-pearl buttons, and hand-stitched cashmere and silk pocket squares.

“The intimate club-style interior expresses that ephemeral spirit of sprezzatura—quintessentially cool, unmistakably Italian nonchalance—layered with the textures, colors, and flavors of New York city’s resurgent Soho district,” said Mansour. Menashe also tapped Mansour to develop the Sartoria Studio brand identity.

Those in attendance included Fashion Group International President and CEO Maryanne Grisz; fashion designers Frederick Anderson, Loris Diran, Carlos Campos, and others; as well as Fern Mallis; Chris Lavish, Katya Tolstova, and Olga Ferrara. Sartoria Studio is open seven days a week by walk-in or private appointment. Clients who book private appointments can enjoy catered food and beverages made by the store’s private chef. After-hours off-site fittings, sample deliveries, and on-call styling advice from the company’s styling concierges are also available upon request.

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