Bottom’s up! Spirits beat beer in market share for first time

One bourbon, one scotch — no beer!

After years of steady growth, it marked the first time that spirit supplier revenues have surpassed beer — but just barely, the spirit industry group said. Beer holds a 41.9% market share, it said. Benj Steinman, president of Beer Marketer’s Insights, a leading beer industry trade publication, said the beer industry saw unprecedented growth in the 1970s, growing at a pace of 4% annually. As recently as 2000, beer’s share in the alcohol market was 58%.Over the past several decades, beer’s growth has essentially been flat. Meanwhile, spirits have flourished, especially over the past two decades.

Eli Breitburg-Smith, head distiller and cofounder, said the distillery founders saw a space in the market to make rye whiskey as consumer demand was growing.

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