In 2022, spirits gained market share for the 13th straight year in the fiercely competitive U.S. beverage alcohol market, as its supplier sales reached 42.1%, the council said.
Seemingly unfazed, Brian Crawford, president and CEO of the Beer Institute, insisted that beer “remains America’s number one choice in beverage alcohol." “Some of it’s just the younger generation coming up, looking for a lot of variety,” Steinman said. “They sometimes like spirits. Cocktail culture is another thing.”“Price is a particularly large part of the story,” he said.
“We did see that it was going to be on the rise," he said."Now, I don’t know that we thought it would be overtaking beer or anything like that, but we felt like there was a good space in the market for new whiskey, original whiskey, and people that ... were making a unique product.”
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