‘Coming from a small family business in general definitely taught me the value of hard work’

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A qualified yoga teacher, certified skin mentor and freelance PR and marketing consultant, Erica Bracken has many strings to her bow… and, she’s exceptionally good at all of them

! Here she tells us about the ins and outs of working for herself and what she has coming up next.I was quite an entrepreneurial and creative child and had big dreams of being a writer. As young as seven years old I sent my poems and novels to publishing houses in a bid to get my works published! I also had my own newspaper that I circulated to everyone in my family.

, creating written content for websites and managing social media platforms. The job involved a lot of socialising and events too. Through that, I made invaluable connections and contacts that, to this day,b I still lean on. For my PR clients, my main responsibility is to communicate with them and help deliver results. I work with all independent Irish businesses whose products and services I really believe in. I want to see them succeed, and it is my job to help build their brand profile and create a positive public image.I left my job at a PR firm in 2021. Logically it didn’t make much sense; I didn’t have a plan. But I knew in my heart that I had to do it.

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