Nike and Adidas veterans reveal how to break into the sneaker industry

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Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry

, starts with the basics of design, then expands to show the numerous careers connected to design, such as product development, marketing, and color design.

"Spend time and see how they lay out their work, how they organize their work," he said."Do your research on who you're competing with."One way to meet people is through industry events such as Sneaker Week, an annual conference in Portland, Oregon, modeled after SXSW. "You might be able to get a contract gig for three months at Nike," he said."If they're not hiring full time, that three months serves you well as you try to get a job at the other five or six brands that you're interested in."

 

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